• Scott is an award winning, advertising industry creative director with experience in nutritional supplement marketing, healthcare marketing, consumer package goods marketing, and consumer electronics marketing, to name a few.

Advertising

September 15, 2021 /  Advertising  /  Marketing
The Forgotten Fifth Element to Achieving Success as a CMO

How many of you knew the median tenure of CMOs is 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.

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September 1, 2021 /  Advertising  /  Design  /  Marketing  /  Packaging
Should I hire an Agency or Designer? – Answer these 3 questions.

This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.

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