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Scott is an award winning, advertising industry creative director with experience in nutritional supplement marketing, healthcare marketing, consumer package goods marketing, and consumer electronics marketing, to name a few.
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Branding / Marketing
I designed multiple campaigns for Dymatize over the years to catch consumers’ attention and convert retail sales. Featuring the champions that use Dymatize, I extended the new campaign from packaging to print ads, redesigned the website to social media.
In addition to reinvigorating the base brand, I was responsible for development of promotions, packaging and advertising for all new Dymatize products. Line additions included Elite Fusion 7, Xpand Xtreme Pump and Elite Protein Bars.